Signage, refers to the design or use of signs and symbols to communicate a message to a specific group, usually for the purpose of marketing.
Signs are any kind of visual graphics created to display information to a particular audience. This is typically manifested in the form of way finding information in places such as streets or on the inside and outside of buildings. Signs vary in form and size based on location and intent, from more expansive banners, billboards, and murals, to smaller street signs, sandwich boards and lawn signs. Newer signs may also use digital or electronic displays.